Camel is one of India’s most loved art brands.
When we started the transformation of the Camel legacy brand, we began by understanding what drives an artist. We reached a simple answer- A passionate urge to create! But this urge needs to be nurtured because artists are made, not born.

This simple yet profound understanding is what drove the process of renewal for the art brand Camel. Armed with this insight, was developed a Big Idea- ‘Keep Creating’. Camel moved out of a static box to become every artist’s creative companion throughout their journey. Right from the time a child picks up their first crayon to the time they become a professional artist; Camel promises to be their creative companion as they ‘keep creating.